Roei Greenberg
Born in 1985 Roei Greenberg grew up in Kibbutz Yiftach, a small community in the north of Israel. After 3 years of mandatory army service and another 3 years traveling, he moved to Tel Aviv in 2009 to study at Minshar Art College, graduating in 2013. As a student, he was selected as one of the most promising young Israeli photographers for his series ‘Kibbutz Monuments’ in a competition sponsored by Google and exhibited in 2012 at the International Photography Festival in Jaffa. In 2014, Roei’s work won the best landscape series at the prestigious Sony World Photography Awards. Recent projects include a commission by the Israeli Ministry of Science, to create a body of work about Israeli achievements in the fields of science. Debuting in 2016 it continues to receive international acclaim and exposure. The year prior, Alon USA, an American oil company, commissioned him to create a photographic journey between refineries in California, Texas and Louisiana which he titled: ‘The Train Don’t Stop Here Anymore’. In 2017 his work, titled ‘Along The Break’ was a finalist at the Magnum Photography Awards and the Grand Prix Fotofestival, won 1st prize for photographed story at Local Testimony contest, was shortlisted for the Felix Schoeller Photo Award, The Meitar Photography Award and was selected as part of the Critical Mass 2017 Top 50. It has been exhibited worldwide in galleries and photo festivals.
Along the Break
I focus on places where geography and history meet and create a complex photographic perspective; pictorial and laced with empathy on one hand yet tinged with irony and underlying ideological tones on the other. This emotional duality runs through the works, sews them together and forms a unique point of view; an ongoing dialogue between the ordinary and the sublime. שֵׁבֶר = SHEVER (Crisis; trouble; disaster; crack; split; break) ‘ALONG THE BREAK’ The “Syrian-African break” is the Hebrew name for the Great Rift Valley, a topographic phenomenon caused 35 million years ago by movement of tectonic plates and crosses contemporary Israel from its northernmost point to its southern tip in Eilat. En route, it carves out the Jordan River, the Sea of Galilee and the Dead Sea. It also shapes the physical borders of Israel; with Lebanon and Syria in the North, with Jordan along the eastern front and with Egypt in the South. This personal journey along Route 90 offers a poetic framework. I confined myself to the geographic boundaries of the phenomenon, while confronting the “break” as a metaphor of the ideological and social crisis that this local landscape represents; the minefields of the Golan Heights, the empty communal kibbutz dining hall, an abandoned resort to the dry shores of the Dead Sea and the watchtowers scattered throughout the landscape like monuments for an ongoing conflict. The physical and metaphorical journey is a main theme in my work. I take the idea of the American photographic road trip, the endless roads and vast open spaces and import that notion into the small, restricted, Israeli landscape. Using a large format camera, I reorganize the materials of reality into an alternative entity and transform the relics into monuments, pictorial and provoking, yet tinged with irony and underlying ideological tones, an ongoing dialogue between the everyday and the sublime.

The Addis Foto Fest (AFF) was established in 2010 by award-winning photographer and cultural entrepreneur, Aida Muluneh. The festival is organized by Desta for Africa Creative Consulting PLC. AFF is a biennial international photography festival held in Addis Ababa, Ethiopia. It has previously featured exhibitions, portfolio reviews, conferences, projections and film screenings in many different renowned venues. It is also the first and only international photography festival in East Africa.